Tuesday, May 21, 2013
THIS IS WHY I DO IT...
S-Dot for The S-Dot Files
S-Dot is a man. S-Dot is a brand.
I recognize and acknowledge have value in the social marketplace that is rooted my cultural capital as someone who shares and speaks unapologetically about Black Love. I am an ambassador of Black people affirming and loving themselves.
My time is no longer misspent on focusing on others. Those distractions used to squander my time, but I now know better, so I show better. Showing better is my ongoing sharing of “Black Love Is…” images and content. It is the #UsLovingUs messaging strategy to help push Black Love to forefront of the minds of hurting people who are bombarded with non-constructive content and destructive messages every day, all day long.
Anti-blackness is rampant. It is a socially-transmitted virus, which has mutated and afflicts Black people the worst. In many instances, those exhibiting the most severe forms of anti-blackness are Black people against other Black people. Chris Rock was right in pointing out that there is a Uncivil War going on between Black people and N*gg*s.
If you look around it appears the n*gg*s are decisively winning according to external (“mainstream”) media.
This reality is hard to face. It produces shame and blame amongst us whenever we attempt to confront it. Most of us would prefer the comfort of staring out the window at others and pointing fingers elsewhere, rather than standing in front of the mirror and facing the images of our broad noses, full lips, melanin-dominant skin and coiled hair.
We hate ourselves. The oxymoron is that we love everyone else, or at least we think we do.
Corruption Disruption is the term I coined to reverse market the harmful messages that impact the individual self-esteem and collective values of Black people. I use social media as a weapon. My blog posts, status updates, tweets and comments offer a contrast to the chaos and confusion too often presented as a reflection of Black people.
My goal is to pushback against long-held false beliefs and accepted untruths about us usually by us.
Anti-blackness is challenged each time a Black person views an undeniably sexy image of Black couples celebrating their union with the redefining tagline: Black Love Is… This disrupts the corrupt misinformation embedded in the minds of Black people about themselves and other Black people. It is a form of cultural shock therapy. Painful, but highly-effective.
This is also why I use the declarative statement: Black Love is NOT for everyone. Those who don’t desire or aspire to have Black Love are placed on notice that the content being presented may not be suitable for them and advised to apply the Rule of K.I.M. (Keep It Moving).
Anyone who has worked with me over the years will tell you that I am a branding genius. That’s right, I am a branding genius! False modesty is not one of my stronger suits (lol). I know how to get seen and be heard in the marketplace.
This is why I do what I do. Any questions?
Labels:
#BlackLoveIs...,
#UsLovingUs,
branding,
cultural marketing,
s-dot,
social media
Friday, May 10, 2013
BEING MALCOLM
S-Dot for The S-Dot Files
I AM MALCOLM X!!!
In the summer of 1992 at the conclusion of Spike Lee’s brilliant autobiographical masterpiece “X” when it was released in theaters many of us stood on our feet with tears streaming down our cheeks and boldly shouted, “I Am Malcolm X!”
This generational declaration soon had us dubbed as “Generation X” by Madison Ave.
As Generation X, we adorned ourselves with fitted “X” caps, t-shirts, plastered our walls with posters and submerged ourselves in books and tapes on our beloved shining hero of Black Liberation Minister Malcolm X (Malik El Hajj Shabazz). Yet, none of us actually had to pick up the mantle and shoulder the burden of actually “Being Malcolm.” As time progressed, many of that merchandised got shoved to the back of closets, a lot of that fiery angst got toned down in order to get “good jobs” and those angry protests just became hushed conversations.
Generation X became Generation ‘I got next’.
However, 8 years earlier, Malcolm Lateef Shabazz was born “Malcolm” in 1984. As the first male heir of his grandparents the Honorable Malik El Hajj and Dr. Betty Shabazz, he lived his life “Being Malcolm.”
For him, his “X” was an almost inescapable shadow cast over every one of his actions. Inheriting a legacy is a difficult mantle to carry. It is oftentimes a thankless burden with overwhelming expectations and harsh criticisms from opinionated outsiders. Those who speculate usually perpetuate an atmosphere of angst and turmoil. He could do no wrong, and everything he thought he did right still fell short of “Being Malcolm.” His name became his prison.
He was watched.
Not like most of us Black males who find ourselves occasionally under suspicion when we exit a store, pulled over driving, stopped after going through the turnstile on the subway or fitting the “description” of someone who looks nothing like us. He was watched for real. There will people assigned to track and monitor his coming and goings. His associations were cataloged and his involvements were placed in a file. Most of us won’t see that file until it is ‘declassified’ decades from now.
On Thursday, May 9, 2013, just 10 days before what would’ve been the 88th birthday of his grandfather Malcolm Lateef Shabazz was murdered in Tijuana, Mexico in what has been reported as a botched robbery which led to him being thrown from a roof to his death.
Coincidence???
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