THIS IS WHY I DO IT...

S-Dot for The S-Dot Files

S-Dot is a man. S-Dot is a brand.

I recognize and acknowledge have value in the social marketplace that is rooted my cultural capital as someone who shares and speaks unapologetically about Black Love. I am an ambassador of Black people affirming and loving themselves.

My time is no longer misspent on focusing on others. Those distractions used to squander my time, but I now know better, so I show better. Showing better is my ongoing sharing of “Black Love Is…” images and content. It is the #UsLovingUs messaging strategy to help push Black Love to forefront of the minds of hurting people who are bombarded with non-constructive content and destructive messages every day, all day long.

Anti-blackness is rampant. It is a socially-transmitted virus, which has mutated and afflicts Black people the worst. In many instances, those exhibiting the most severe forms of anti-blackness are Black people against other Black people. Chris Rock was right in pointing out that there is a Uncivil War going on between Black people and N*gg*s.

If you look around it appears the n*gg*s are decisively winning according to external (“mainstream”) media.

This reality is hard to face. It produces shame and blame amongst us whenever we attempt to confront it. Most of us would prefer the comfort of staring out the window at others and pointing fingers elsewhere, rather than standing in front of the mirror and facing the images of our broad noses, full lips, melanin-dominant skin and coiled hair.

We hate ourselves. The oxymoron is that we love everyone else, or at least we think we do.

Corruption Disruption is the term I coined to reverse market the harmful messages that impact the individual self-esteem and collective values of Black people. I use social media as a weapon. My blog posts, status updates, tweets and comments offer a contrast to the chaos and confusion too often presented as a reflection of Black people.

My goal is to pushback against long-held false beliefs and accepted untruths about us usually by us.

Anti-blackness is challenged each time a Black person views an undeniably sexy image of Black couples celebrating their union with the redefining tagline: Black Love Is… This disrupts the corrupt misinformation embedded in the minds of Black people about themselves and other Black people. It is a form of cultural shock therapy. Painful, but highly-effective.

This is also why I use the declarative statement: Black Love is NOT for everyone. Those who don’t desire or aspire to have Black Love are placed on notice that the content being presented may not be suitable for them and advised to apply the Rule of K.I.M. (Keep It Moving).

Anyone who has worked with me over the years will tell you that I am a branding genius. That’s right, I am a branding genius! False modesty is not one of my stronger suits (lol). I know how to get seen and be heard in the marketplace.

This is why I do what I do. Any questions?